GAMELOOP has appointed Kimmy Li as its new CEO, a move that underscores the company’s ambitions around connected-TV cloud gaming and hosted discovery on the biggest screen in the home.
The news was first reported as a GamesBeat exclusive, outlining how Li will lead Gameloop’s next phase of growth as smart TVs increasingly become a destination for instant, no-download gaming.
Li brings more than 15 years of experience across game development, publishing, and platform strategy. In her new role, she’ll focus on scaling GAMELOOP’s distribution, deepening partnerships, and accelerating adoption as CTV gaming gains traction across the industry.
“Connected TV gaming reaches a new category of players who want accessible experiences on the biggest screen in the home,” said Gameloop chairman Zane Vella in a statement shared with GamesBeat.
A Strategic Hire for Discovery-First Cloud Gaming
GAMELOOP positions itself differently from traditional cloud gaming services. Rather than focusing on personal libraries or subscriptions, it treats gameplay more like live, hosted content, blending discovery, creators, and instant play into a TV-first experience.
That philosophy lines up closely with Li’s background. Most recently, she provided strategic consulting for Activision and multiple indie studios, advising on publishing strategy and launches, including projects aimed at the Chinese market. She previously served as CEO of Nekcom USA, leading international expansion and helping raise $8 million in Series A funding.
Her career spans roles across Sony China, Qihoo 360, Verizon, and several gaming startups, giving her experience on both the content and platform sides of the industry. That background aligns closely with GAMELOOP’s approach to cloud gaming distribution.
Expansion Through Samsung Gaming Hub and Ad-Supported Play
GAMELOOP has already begun expanding its footprint through Samsung Gaming Hub, where its hosted format is designed to surface games through curated programming rather than traditional storefronts.
The service is powered by Amazon GameLift Streams, enabling instant access to free games with no downloads, no console, and no subscription required. Monetization comes through advertising and sponsorships, positioning GAMELOOP as a potential alternative discovery channel for publishers struggling to break through crowded app stores.
Li highlighted discovery and monetization as two of the biggest challenges she’s heard repeatedly across her career. Those are the same problems GAMELOOP is aiming to address through ad-supported, TV-native cloud gaming.
The appointment also builds on GAMELOOP’s recent push to strengthen its creative leadership. In November 2025, the company brought on three-time Emmy winner David Preisman as chief creative officer, reinforcing its focus on hosted discovery and interactive, TV-first presentation. Together, the two hires signal a broader effort to shape how cloud gaming feels on the living room screen, not just how it runs.
Kimmy Li’s Appointment at GAMELOOP
GAMELOOP’s CEO appointment arrives at a moment when cloud gaming is expanding beyond phones and PCs into living rooms without dedicated hardware. Smart TVs are already a primary screen for watching gameplay through creators and streams. GAMELOOP’s bet is that reducing the gap between watching and playing could unlock an entirely new audience.
Rather than asking people to commit to ecosystems, installs, or subscriptions, GAMELOOP focuses on immediacy. See a game. Try it. Play it right there on your TV.
With Kimmy Li now at the helm, that vision looks more focused and more intentional as connected TV cloud gaming continues to take shape.
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