Relic Entertainment’s strategy update is shaping the studio’s future after becoming independent from Sega. In an interview with Game Developer, CEO Justin Dowdeswell outlined the studio’s new business strategy, which focuses on supporting existing games, developing smaller in-house projects, and reviving classic franchises.
Based in Vancouver, Canada, Relic is best known for its real-time strategy titles, including Company of Heroes, Warhammer 40,000: Dawn of War, and Age of Empires IV. The studio has built a reputation for large-scale, tactical gameplay and deep strategic mechanics. Now, it is looking to balance its legacy with a more flexible development approach.
A New Business Strategy
Following its departure from Sega, Relic Entertainment’s strategy update focuses on three core objectives: supporting existing games, developing smaller-scale projects, and reviving classic franchises. The company is looking to balance these initiatives while ensuring long-term sustainability.
Sega sold Relic to UK-based investment firm Emona Capital in 2024, allowing the studio to operate independently for the first time since THQ’s bankruptcy in 2013. This transition led to layoffs, but Relic now claims to be in a stronger position to pursue its own creative direction.
The studio will continue updating Company of Heroes 3, with new content planned to keep the game evolving. In addition, Relic remains dedicated to creating large-scale strategy titles, the genre that established its reputation.
Experimenting with Smaller Titles
One of the biggest shifts in Relic Entertainment’s strategy update is the development of smaller in-house projects. These games will have shorter development cycles, aiming for a release within one to two years. Unlike Relic’s major RTS titles, these projects will have reduced budgets and leaner teams, allowing for greater experimentation.
In the interview, Dowdeswell emphasized that these projects will not replace the studio’s large-scale strategy games. Instead, they provide flexibility to explore new gameplay ideas without the extensive production timelines of traditional RTS titles.
Classic Franchises Return
Relic is also looking to revisit its past titles. This could include remasters, re-releases, or entirely new games inspired by classic franchises. While no specific titles were confirmed, the studio intends to collaborate with external partners to determine the best approach for bringing legacy games to modern audiences.
Stability and Future Outlook
In his discussion with Game Developer, Dowdeswell explained how this new strategy positions Relic for long-term stability. He noted that while the company underwent layoffs following its split from Sega, its current approach allows it to adapt to industry demands while maintaining financial security.
With this approach, Relic is looking to maintain its RTS legacy while embracing new opportunities. The mix of ongoing support, experimental projects, and franchise revivals signals a diverse future for the studio.
Which classic Relic game would you like to see remastered or reimagined? Do you think their new strategy will affect their RTS legacy?
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