Netflix’s Cloud Gaming service has been in Beta in the UK and Canada since August 2023 and despite launching the beta in the United States later in 2023 and in Mexico, Italy, Spain, France and Germany in 2024 there has been little movement on the service. The line-up of games sits at twelve titles with the games being a mix of different indie titles and two Atari retro remakes. So in this article, I want to go over what I think Netflix needs to do to improve its cloud gaming future in 2025.
Expanding The Game Library Is A Must:
Let’s start with an obvious one: expanding the game library. This is a move Netflix has to make to keep players engaged but also grow its user base. Netflix has a number of its own games, such as Afterparty, Cosy Grove, and Oxenfree II: Lost Signals, which it could easily drop into its catalogue in the cloud. Expanding collaborations with third-party publishers is definitely needed as well; Netflix is already licensing games from companies like Atari, Sega, and Take-Two Interactive, so being able to license a few more games from these publishers shouldn’t be a challenge. Imagine Netflix being able to license games like Sonic Frontiers, RollerCoaster Tycoon Classic, Grand Theft Auto V, and many more to be played in the cloud.
Expanding Country Availability Is Vital:
The next point we have to go over is the importance of expanding the cloud gaming service across more countries. Currently, the only countries you can access Netflix Cloud Gaming are the United Kingdom, United States, Canada, Italy, France, Germany, Spain and Mexico. The list of countries currently only includes a handful of European and North American nations, however with countries like Brazil, Australia, Japan and South Korea having a huge population of gamers then it is very likely we will see Netflix Cloud Gaming pop up in other nations. Netflix itself is available in almost every country on the planet (excluding China, Russia, Syria, North Korea and the Russian-occupied territory of Crimea in Ukraine) this means Netflix could roll out the service anywhere soon, however, they have faced challenges in Vietnam due to including games within its video service.
Marketing Is Everything:
The final point I want to discuss is the fact that Netflix needs to push Cloud Gaming as part of its future plans in more marketing material than just the occasional mention to investors. Marketing is a huge part of growing any gaming platform, and it can be argued that this is why platforms like Google Stadia had to be shuttered after a few years on the market. Netflix needs gaming to be successful in order to make its streaming platform more enticing to traditional customers as they go head to head with companies such as Disney, Apple, Warner Bros., and Paramount Global. Marketing Netflix’s cloud gaming operations will need to be more extensive over the coming years as the platform grows and Netflix invests more in its gaming platform.
Final Thoughts:
I wanted to make this article to go over what I feel are the main areas of improvement for Netflix’s Cloud Gaming platform in 2025. I’m hoping we can see Netflix work on the marketing of its platform as well as expanding its game offerings and the growth of worldwide availability. I’d also like Netflix to give us some sort of roadmap for 2025 where we can see what games Netflix plans for mobile and which ones are planned for the cloud. I’d also like Netflix to make some announcements of new games based on other IPs they own or even brand-new games based on new IPs.
Do you agree with this list? Is there anything you would add? Let us know on social media.
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