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Why Cloud Gaming Compute Can’t Be Treated Like a Generic GPU-Hour
Cloud gaming compute isn’t interchangeable. Location, timing, latency, and regional capacity all affect whether a GPU can serve the session you want to start.
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Blacknut Is Turning Cloud Gaming Into an Entertainment Layer for TV Platforms
Blacknut is increasingly integrating cloud gaming into TV platforms, telecom services and other entertainment ecosystems alongside its direct consumer subscription.
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CTV Has an Ad Repetition Problem and Smart TV Gaming Could Help
Connected TV (CTV) still has ad capacity, but repetition remains a problem. See how Smart TV gaming is opening new advertising options.
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Netflix’s Game Studio Strategy Confuses Me
Netflix Games has acquired and set up numerous studios since being established in 2021, however now most of them have been shutdown.
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EVE Online Puts the Hardest Part of “Living Games” to the Test
Google DeepMind is using EVE Online to study persistent AI memory, long-horizon planning and the limits of low-latency agents.
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Why Cloud Gaming Market Forecasts Differ by Billions
Cloud gaming market estimates range from $3.7B to $23.79B in 2026. We compare the definitions and methods behind the gap.
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Google Cloud Sees AI and Cloud Infrastructure Powering Living Games
Google Cloud sees AI and cloud infrastructure powering living games with persistent memory, adaptive worlds, and AI-assisted development.
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The Economics of Latency from Cloud Gaming to AI Infrastructure
Cloud gaming makes latency easy to feel, but the same delays can also affect GPU utilization, throughput and infrastructure economics across AI workloads.
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EA Advertising Shows Cloud Gaming’s Ad Future Could Go Beyond Pre-Roll
EA Advertising adds dynamic in-game ads to an industry where GeForce NOW, PHYND, Blacknut, and XBOX are already testing different ad-supported cloud gaming models.
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XBOX’s Ad-Supported Cloud Gaming Test Fits a Much Bigger Advertising Strategy
XBOX is testing ad-supported cloud gaming while Microsoft expands its wider gaming advertising business. We look at where XBOX Media Solutions could fit.
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