Amazon Luna Actively Advertising on Twitter

Amazon Luna Advertisement

It’s a rare thing to see cloud gaming get any advertising. Back in the day, Google Stadia ran a short advertising campaign on Google’s own YouTube video platform. That is the only real mainstream advertising we think a cloud service has ever gotten. Until now that is! Amazon Luna has begun actively advertising on Twitter. We’ve seen several ads over the last couple of weeks. They seem to be focused on Fortnite (which was just added to the service) and a couple other big games.

Here is one of the ads that we caught in the wild

Amazon Luna Twitter Advertisement 1

And, here is another highlighting Batman: Arkham Knight:

Twitter Luna Advertisement 2 Arkham Knight

But, Are The Ads Working?

One of the metrics we actively track is cloud gaming service twitter followers over time. Check out the plot below tracking @amazonluna followers over time:

Luna Twitter Followers Over Time

You can see a major uptick in the number followers over the last couple months. Quite a lot of big changes have arrived for Luna over the past couple months, however. So, it is tough from that plot to tell what is driving growht. Is it possible to tell which major event is responsible for the growth of the community on Twitter? If you look at the derivative of that above plot (the growth rate instead of the value itself), it actually becomes pretty clear!

AmazonLuna and XboxGrowth Rates on Twitter Over Time

On this plot, you can very clearly see the effects of Country Expansion, Fortnite‘s release and the sustained growth being caused by advertising. So, it looks like their advertising campaign is working! The @amazonluna twitter is account is gaining 100+ new followers a day.

We should put this into perspective, though… @XboxGamePass for example is growing at over 600 followers a day during the same period.

Still, it is great to see a cloud gaming service actually… trying! We’ve long thought one of the headwinds against cloud gaming was lack of marketing compared to traditional gaming options.


Jack Deslippe

Jack Deslippe is an HPC professional with a PhD in Physics from the University of California, Berkeley. As a hobby, he is passionate about consumer technology and Cloud Gaming in particular. He volunteers as an editor for Cloud Dosage in his spare time. See the games Jack is Playing at ExoPhase. Like his content? You can follow Jack on Threads: @jackdeslippe and Buy Jack a Beer.

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