Amazon Luna is now available through the Prime Video app on Fire TV devices in the US and UK. Prime members can open the new Games tab and launch Amazon Luna games without leaving the app they already use for movies, television, and live sports.
The rollout comes as Amazon sets a much larger goal for its cloud gaming service. Jeffrey Gattis, Amazon’s general manager for games, told The Game Business that Amazon wants Amazon Luna to serve tens of millions of people within five years. He connected that ambition to deeper integration across Prime Video, Fire TV, Twitch, and the broader Amazon business.
Gattis didn’t present that number as a forecast or guaranteed result. He said Amazon still needs to improve Amazon Luna’s game catalogue, product, messaging, and awareness before the cloud gaming service can reach that scale.
Prime Video Expands Amazon Luna’s Reach
Amazon Luna’s new Games tab includes EA Sports FC 26, Hogwarts Legacy, and Indiana Jones and the Great Circle. Prime members can launch them through the Prime Video app on Fire TV devices in the US and UK.
That placement gives Amazon a direct route to people who may have never opened the standalone Amazon Luna app. It also puts the service beside one of Amazon’s most familiar entertainment products instead of leaving it to compete for attention as a separate gaming destination.
Gattis said Amazon wants to go deeper with Fire TV and named Twitch as another part of the company that could support Amazon Luna’s expansion. Prime Video is the first visible step, while details about additional devices and countries are expected in the coming months.
Recent Amazon Luna job listings included roles tied to brand marketing, media, and social outreach. Those openings don’t establish how quickly the service will grow, but they add context to Gattis’ admission that Amazon still needs to improve how it is explained and promoted.
Original Games Are Part Of Amazon Luna’s Five-Year Plan
Amazon also wants Amazon Luna to develop a game identity of its own. Gattis used Tomb Raider as the clearest example, saying Amazon wants people to associate the service with recognizable franchises and original content rather than viewing it only as another place to stream games from other publishers.
The two announced Tomb Raider games remain central to that direction. Gattis also said other AAA discussions are underway, although he didn’t identify those games or confirm additional Amazon Luna releases.
Clutch is one game Amazon is discussing again. Maverick Games regained control of the cinematic racing game after Amazon ended its original publishing arrangement. Gattis said Amazon has contacted the studio to see whether Clutch could fit Amazon Luna under a different business relationship. No agreement or Amazon Luna release was announced.
Prime Video can put Amazon Luna in front of more people, but Amazon also needs games that bring them back. Tomb Raider, renewed talks around Clutch, and other potential AAA projects are part of that effort.
Amazon has now put a timeline around its ambition for Amazon Luna. The Prime Video rollout expands access, while stronger promotion, deeper Amazon integration, and a more identifiable catalogue will determine whether that exposure turns into regular use.
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