Apex Gaming Network (AGN) has announced that it is now NVIDIA GeForce NOW‘s exclusive advertising partner, with a global mandate to represent the cloud gaming service’s advertising inventory. CEO and co-founder Walder Amaya shared the news on LinkedIn, giving us the clearest picture yet of AGN’s role with NVIDIA.
That answers a question we raised earlier this week. When we covered AGN’s international growth plans on October 19, the company had mentioned GeForce NOW without explaining its advertising role. The exclusivity is new information, although the terms of the arrangement and its market-by-market details haven’t been disclosed.
AGN Takes an Exclusive Role in GeForce NOW Advertising
Amaya invited brands and agencies interested in advertising on GeForce NOW to contact him directly. He didn’t explain how campaigns would be booked, which ad formats AGN will sell or when the exclusive arrangement took effect.
GeForce NOW already has an advertising model. NVIDIA introduced ads for its Free membership in March 2024, with ads appearing before gameplay rather than interrupting a session. Amaya didn’t announce a change to that experience or say whether the arrangement extends to other membership tiers.
AGN’s Global Plans Now Have a Confirmed GeForce NOW Role
AGN moved beyond Canada before this announcement. The Toronto-based company entered the UK market in June 2024 and announced its US expansion in February 2026. Its newly announced GeForce NOW mandate gives that international strategy a specific advertising service to represent.
Amaya linked the new role to the growing number of screens people use for gaming, from laptops to smart TVs. He wants AGN to make it easier for brands to reach those audiences across markets. He didn’t identify where brands can currently buy GeForce NOW campaigns through AGN or whether one booking covers multiple countries.
PlayerWON Was Part of GeForce NOW’s Original Advertising Deal
PlayerWON announced its NVIDIA advertising partnership in March 2024, shortly after GeForce NOW’s Free membership began showing ads. AGN publicly congratulated PlayerWON on LinkedIn and referred to it as a partner.
Adam Keaney is another connection between the companies. He wrote PlayerWON’s original NVIDIA announcement while serving as its general manager. In February 2026, AGN hired him as senior vice president, USA, to lead its American business.
Amaya’s new announcement doesn’t mention PlayerWON or clarify whether it’s still involved. Brands now know they can approach AGN about advertising on GeForce NOW. What’s still missing is where those campaigns can run, what formats are on offer and how PlayerWON fits into the new arrangement.
As always, remember to follow us on our social media platforms (e.g., Threads, X (Twitter), Bluesky, YouTube, and Facebook) to stay up-to-date with the latest news. This website contains affiliate links. We may receive a commission when you click on these links and make a purchase, at no extra cost to you. We are an independent site, and the opinions expressed here are our own.
