Business analysis
AGN Announces Exclusive Global GeForce NOW Advertising Deal
AGN has announced it is now GeForce NOW’s exclusive global advertising partner, clarifying the NVIDIA relationship it outlined earlier this week.
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Gaming Tops GPU-as-a-Service Market as AI Demand Grows
Gaming topped GPU-as-a-Service revenue in 2025 as AI demand grew. What does the $14.46 billion forecast really tell us about cloud gaming?
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AGN Looks to GeForce NOW for Global Advertising Growth
AGN has expanded its gaming advertising business into the UK and US, and now sees its GeForce NOW relationship as part of its global growth plans.
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Why Jackbox Wants Its Own Cloud Gaming Service Beyond Netflix
Jackbox already has three party games on Netflix, but it’s also developing its own cloud gaming service. We examine why the company wants both, how its planned service differs from Netflix, and what that could mean for players.
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Cloud Gaming Advertising Has to Prove Attention, Not Just Reach
Cloud gaming advertising is creating new ways to reach people, but impressions alone do not prove value. Dentsu attention research, IAB measurement standards, and emerging cloud gaming ad formats point to a bigger challenge: measuring meaningful attention without disrupting the gaming experience.
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Cloud Gaming Is Turning Ads Into Access, Discovery and Play
Cloud gaming advertising is expanding beyond pre-session ads. XBOX, PHYND, GAMELOOP, Blacknut, GeForce NOW, and Amazon GameLift Streams show how ads can support access, discovery, and direct paths into gameplay.
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Blacknut Is Turning Cloud Gaming Into an Entertainment Layer for TV Platforms
Blacknut is increasingly integrating cloud gaming into TV platforms, telecom services and other entertainment ecosystems alongside its direct consumer subscription.
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CTV Has an Ad Repetition Problem and Smart TV Gaming Could Help
Connected TV (CTV) still has ad capacity, but repetition remains a problem. See how Smart TV gaming is opening new advertising options.
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Why Cloud Gaming Market Forecasts Differ by Billions
Cloud gaming market estimates range from $3.7B to $23.79B in 2026. We compare the definitions and methods behind the gap.
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EA Advertising Shows Cloud Gaming’s Ad Future Could Go Beyond Pre-Roll
EA Advertising adds dynamic in-game ads to an industry where GeForce NOW, PHYND, Blacknut, and XBOX are already testing different ad-supported cloud gaming models.
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