Mordor Intelligence forecasts advertising tied to cloud and streaming games to grow at an 11.54% CAGR through 2031. That is slightly faster than the 10.63% growth rate it projects for the overall in-game advertising market.
The firm estimates the global in-game advertising market at US$131.03 billion in 2026 and forecasts it will reach US$217.16 billion by 2031. Within that market, Mordor treats cloud and streaming games as a separate device-platform category.
The first two Mordor reports we recently covered looked at regional gaming markets: Africa and the U.S. This one is different. The 11.54% figure describes advertising associated with cloud and streaming games. It is not a forecast for cloud gaming revenue itself.
Real-Time Ads Can Change Without a Game Patch
One of the more interesting parts of the report is its focus on real-time advertising. Think about billboards around a racing game or signs inside a sports stadium. Dynamic ad technology can allow those placements to change without requiring a new game patch every time an advertiser changes.
That is different from showing a video ad before a cloud game starts. The advertising can sit inside the game itself, with server-side technology controlling when creative appears.
Mordor also lists programmatic marketplaces, real-time rendering, 5G, edge computing, and cloud gaming as technologies affecting this part of advertising.
Cloud Gaming Adds Another Device Category for Advertisers
Mordor forecasts its cloud and streaming games advertising segment to grow at 11.54% annually through 2031. That fits with what we have already been covering. XBOX is testing ad-supported cloud access. EA Advertising has also expanded the conversation beyond pre-roll into advertising inside games and related experiences.
The report does not say XBOX Cloud Gaming, GeForce NOW, or other services are about to fill games with dynamic ads. What it does show is that Mordor expects advertising associated with cloud and streaming games to grow slightly faster than the wider in-game advertising market.
That gives us a much more specific cloud connection than simply saying cloud gaming is one of several technologies influencing advertising.
Rewarded and Playable Ads Are Growing Faster
Static ads accounted for 44.23% of Mordor’s market in 2025. Rewarded and playable ads are forecast to grow at 11.58% annually through 2031, just ahead of the 11.54% cloud and streaming games forecast. The full market is projected at 10.63%.
Mordor Intelligence’s US$217.16 billion forecast is one estimate of the market, not a universal figure. We’ve already looked at why market forecasts can differ so much, with definitions and methodology often changing the numbers considerably.
That is the cloud gaming story here. Mordor expects advertising associated with cloud and streaming games to grow faster than the wider in-game advertising market through 2031.
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