PHYND is heading to PAX West 2026 in Seattle, where Ney Castro, Vice President of Gaming Strategy and Community Growth, will represent the company. Castro plans to meet game developers, publishing teams, and members of the gaming community during the four-day event.
PHYND shared the plans through LinkedIn, connecting the trip to its free, ad-supported cloud gaming service for Smart TVs. The company also plans to discuss how gaming can help brands reach consumers and measure that engagement.
Ney Castro Will Meet Game Makers And Community Members
Castro’s position covers both gaming strategy and community growth, which fits the groups PHYND wants to reach in Seattle. His meetings will focus on the people creating games, the companies bringing them to market, and the communities following new gaming experiences.
PAX West’s 2026 program includes an expo hall, community meetups, the PAX Rising Showcase, panels, and other activities spread across four days. Those parts of the event bring developers, publishers, and gaming communities into the same setting, matching the relationships Castro plans to build during the trip.
PHYND hasn’t announced a booth, panel, or public demonstration at PAX West. The confirmed plans centre on Castro attending the event and arranging meetings with industry and community contacts.
PHYND Will Discuss Smart TV Cloud Gaming In Seattle
PHYND describes its service as free, ad-supported cloud gaming that gives audiences another way to discover gaming content on Smart TVs. At PAX West, Castro will put that service model in front of developers, publishers, and community members during his meetings.
The brand side of the discussion remains part of PHYND’s plans. Castro will also cover how gaming on Smart TVs can connect brands with consumers and produce measurable engagement.
That doesn’t turn the trip into a new game, partnership, or rollout announcement. For now, the news is Castro’s attendance and PHYND’s plan to discuss its Smart TV cloud gaming approach with more people across the gaming industry.
PAX West 2026 runs from September 4 through September 7 in Seattle, with activities held in the Arch and Summit buildings. PHYND is accepting requests to schedule time with Castro during the event.
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