Editorials
Cloud Gaming Advertising Has to Prove Attention, Not Just Reach
Cloud gaming advertising is creating new ways to reach people, but impressions alone do not prove value. Dentsu attention research, IAB measurement standards, and emerging cloud gaming ad formats point to a bigger challenge: measuring meaningful attention without disrupting the gaming experience.
Read More
Cloud Gaming Is Turning Ads Into Access, Discovery and Play
Cloud gaming advertising is expanding beyond pre-session ads. XBOX, PHYND, GAMELOOP, Blacknut, GeForce NOW, and Amazon GameLift Streams show how ads can support access, discovery, and direct paths into gameplay.
Read More
Netflix’s Cloud Gaming Pivot Is Starting to Look Like a Strategy
Netflix cloud gaming is starting to look like a clearer strategy, backed by stronger usage, infrastructure investment, new tools, and more TV games.
Read More
Why Cloud Gaming Compute Can’t Be Treated Like a Generic GPU-Hour
Cloud gaming compute isn’t interchangeable. Location, timing, latency, and regional capacity all affect whether a GPU can serve the session you want to start.
Read More
Blacknut Is Turning Cloud Gaming Into an Entertainment Layer for TV Platforms
Blacknut is increasingly integrating cloud gaming into TV platforms, telecom services and other entertainment ecosystems alongside its direct consumer subscription.
Read More
CTV Has an Ad Repetition Problem and Smart TV Gaming Could Help
Connected TV (CTV) still has ad capacity, but repetition remains a problem. See how Smart TV gaming is opening new advertising options.
Read More
EVE Online Puts the Hardest Part of “Living Games” to the Test
Google DeepMind is using EVE Online to study persistent AI memory, long-horizon planning and the limits of low-latency agents.
Read More
Why Cloud Gaming Market Forecasts Differ by Billions
Cloud gaming market estimates range from $3.7B to $23.79B in 2026. We compare the definitions and methods behind the gap.
Read More
Google Cloud Sees AI and Cloud Infrastructure Powering Living Games
Google Cloud sees AI and cloud infrastructure powering living games with persistent memory, adaptive worlds, and AI-assisted development.
Read More
The Economics of Latency from Cloud Gaming to AI Infrastructure
Cloud gaming makes latency easy to feel, but the same delays can also affect GPU utilization, throughput and infrastructure economics across AI workloads.
Read More
